Part of this book is telling the stories of what it was like to work in one of the most creative and complex ad agencies in the U.S. and the back stories behind how the Agency conducted the unique award winning “entertainment advertising” for 7-Eleven, innovated the cultural icon of Slurpee, conducted the first U.S. “cause marketing” promotion with Slurpee and the National Wildlife Foundation, originated the “Pepsi Challenge”, fired a Pulitzer Prize winning writer, raised millions for Jerry Lewis and MDA, helped c-stores nationwide reduce armed robberies by 60%, and created the Olympic Cycling team and helped conduct the most successful summer Olympic games ever – and more!  Included are the best, the “dirty” spots, the most embarrassing behind the scenes stories and interpersonal conflicts.

This book is written in an episodic manner and is written in a narrative style. Woven throughout are other elements in radio, television, film and play script formats, lyrics, and speeches.

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