This is a detailed, historical outline of a book telling the stories of what it was like to work in one of the most creative and complex ad agencies in the U.S. 

The OVERVIEW is structured in a series of chapters that tell the back stories behind how the Stanford Agency conducted the unique award winning “entertainment advertising” for 7-Eleven, innovated the cultural icon of Slurpee, conducted the first U.S. “cause marketing” promotion with Slurpee and the National Wildlife Foundation, originated the “Pepsi Challenge”, fired a Pulitzer Prize winning writer, raised millions for Jerry Lewis and MDA, helped c-stores nationwide reduce armed robberies by 60%, and created the Olympic Cycling team and helped conduct the most successful summer Olympic games ever – and more! Included are the “best” commercials and the “dirty” spots. And the book also is a collection of the most embarrassing behind the scenes stories and interpersonal conflicts.

STRANGE THINGS HAPPEN TO MAD MEN is written in an episodic manner and a narrative style. Woven throughout are other elements in radio, television, film and play script formats, lyrics, and speeches. Links are included in the OVERVIEW/OUTLINE which take you to audio or video files stored elsewhere on the web.

Because this is being offered during the REUNION we anticipate that participants may wish to share audio, video or scripts from their own, private collections. consequently, we anticipate sending to participants UPDATES or ADDITIONS as we go along.

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